BURN TIME: the amount of time a candle will burn, if taken care of properly. Burn time is affected by the type of wax used, the wick size, where it's burned and the materials used to add scent and color.
Soy wax burns longer and cleaner than paraffin which is why White Deer's scented container candles are made with pure soy wax: to allow you to enjoy our scents for as long as possible!
COLD THROW: the strength of fragrance when a candle is at room temperature and unlit. This is what you smell when you open a candle and take a deep breath!
FROSTING: white specks that appear on the surface of your candle. This is a natural and harmless reaction and does not affect the performance or the burn time of the candle in any way. Once you light your candle, the crystals that have formed will melt away and will mostly likely reappear once you extinguish the flame. Frosting is unavoidable when using pure soy wax so if you see some frosting on your candles, you know there are no yucky additives!
HOT THROW: the strength of fragrance when a candle is lit and burning. To maximize your hot throw, allow your candle to fully melt to the edges of the container and avoid placing it near fans, air conditioners and open windows.
TUNNELING: when a candle doesn't burn all the way to the edge of its container. Tunneling is best avoided by doing a proper first burn. When you light your candle for the first time, allow the wax to form a full pool i.e. the wax should be liquid all the way to the edge of the container.